An editorial is a logistics problem wearing beautiful clothes.
Samples arrive late or not at all. A look built in a mood board does not hold up on a body. The light changes. Someone has to know which of the forty decisions made that morning can be reversed at four in the afternoon and which cannot.
The work here is the part that does not appear in the credits: preparation before, continuity during, and the quiet insistence that what ends up in the frame is still the thing everybody agreed to make.
Fashion editorial, on set
Look preparation, on-set handling and continuity between styling, photography and product — steaming, pinning, tracking what has already been shot, and keeping the product recognisably itself under studio light.
Magazine production
Preparation and logistics around magazine shoots: sample requests and returns, call sheets, schedules and on-the-day coordination. The invisible structure that decides whether a shoot day is calm or expensive.
Tatler UK, Armèlle product feature
An Armèlle product featured in Tatler UK. The feature was produced by the publication; the credit is for the product, not for editorial direction.
Further editorial work is listed once publication, credit and relationship are confirmed.