Work
Six bodies of work across product, image, commerce and interface. Some are brands, some are platforms, some are seasons that end and start again in February.
Armèlle
An independent leather-accessories brand built around the hand. Fingerless gloves that sit on the line between function and adornment — sourced across Europe, made in Spain, and carried through identity, e-commerce, editorial image and a pop-up in Monaco.
View Armèlle →Coperni via Tomorrow Ltd.
International wholesale and showroom work delivered through Tomorrow Ltd. Market appointments, buyer relationships, and the commercial feedback that travels back from the rack into the next collection.
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Footwear, Brand & Commerce
E-commerce and B2B development for a German multi-brand footwear company rooted in craft. Several brands, several audiences, one commercial system — built across own retail, wholesale and digital channels.
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Mallorca Property Platform
Property information on the island arrives in fragments, from sources that disagree. The platform holds location, context and cost in a single record — and shows where every piece of it came from.
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Practice
A product, its image, its commercial route and its digital surface are usually four separate briefs handled by four separate people. Here they are one problem approached from four sides.
Product
Material, sourcing, components, production. From first idea to something a supplier can actually hold.
Image
How the product is seen. Editorial and campaign production, on-set work, and the continuity between styling, photography and product.
Commerce
How the product reaches the buyer. Wholesale, showroom, B2B, e-commerce and the systems that carry a collection from rack to order.
Digital & Experience
How the product is encountered. Interfaces, platforms, personalisation and physical activation.
About
Fashion is the starting point. Each project develops through its own material, image or interface — and the practice runs on the conviction that those are the same problem wearing different clothes.
About Rafael →Projects, collaborations and enquiries.
Based in Paris. Working internationally.
Contact