About.

The work looks beyond the finished object to how it is made, presented and experienced.

Fashion is the starting point — not as a category, but as a training. It teaches you that a thing is never only a thing: it is a material with a cost, a shape with a history, an image before anyone has touched it, and a decision someone makes in twenty seconds. Every project since has been a version of that same lesson applied somewhere new.

Rafael grew up in Spain and learned to make things in Germany. Fashion design in Stuttgart covered materials, construction and product development, from first sketch to production. Communication and marketing in Madrid covered what happens to an object once it has to be explained to someone. Those two educations have been arguing productively ever since.

The practice is based in Paris and works internationally, across France, Spain and Germany.

The interest is in where things are going.

New technology keeps arriving faster than anyone’s ability to use it well. The gap between what is now possible and what brands are actually doing has never been wider — most of the industry is still using new tools to do old things slightly faster.

The work sits in that gap: watching what is emerging, testing it against real products and real commercial constraints, and building the version that treats the audience as people rather than traffic.