The project began with a specific object: fingerless leather gloves. Material, fit and production were developed alongside the name, visual language and route to market.
Development
Materials and components were sourced across Europe, with production coordinated in Spain. The visual and commercial structure followed through identity, e-commerce, editorial images and selected physical activations.
Contribution
Product development and assortment
European materials and component sourcing
Spanish manufacturing coordination
Brand positioning and presentation
E-commerce and digital merchandising
Editorial and activation planning
Current status
Armèlle has been featured in Tatler UK, Vogue Hong Kong, Grazia and Numéro, alongside independent publications in Spain and internationally. Armèlle was presented through a dedicated pop-up at LenzWerk Monaco during the Formula One Monaco Grand Prix.
Material detail
Material / leather. Component / fingerless gloves. Sourcing / Europe. Production / Spain. A high-resolution detail crop is not yet available — the plain product image is shown until one exists.
MATERIAL / LEATHER, FINGERLESS GLOVES
IMAGES
FIG. 01 / GLOVES, EDITORIAL IMAGEPOP-UP INSTALLATION / LENZWERK MONACOMONACO / FORMULA ONE GRAND PRIXFIG. 05 / CAMPAIGN IMAGEFIG. 06 / CAMPAIGN IMAGEFIG. 07 / EDITORIAL IMAGE
The work is carried out through Tomorrow Ltd., the showroom and wholesale partner, in the international wholesale environment around Coperni. It is not direct employment by Coperni, and it carries no design or creative-direction credit.
Scope of work
Collection presentation during market appointments
Buyer appointments and account support
Order, sample and showroom operations
Commercial and market feedback across international accounts
Responsibilities
Day-to-day support of the selling period: preparing the collection for appointments, presenting product to buyers, keeping order and sample information accurate, and reporting commercial feedback back into the showroom team.
Credits
Work delivered through Tomorrow Ltd. Product, collection and imagery remain the property of the respective brand. No responsibility is claimed for the wholesale or showroom business as a whole.
Showroom index
COLLECTION PRESENTATION
Preparing and presenting the collection during market appointments. Product, collection and imagery remain the property of the respective brand.
Buyer appointments and account support across international accounts, delivered through Tomorrow Ltd.
DOCUMENTATION PENDING
SHOWROOM OPERATIONS
Order, sample and showroom operations: keeping product, order and sample information accurate through the selling period.
COPERNI / BRAND CONTEXT
COMMERCIAL FEEDBACK
Commercial and market feedback reported back into the showroom team. No responsibility is claimed for the wholesale or showroom business as a whole.
DOCUMENTATION PENDING
ROLE / Freelance wholesale & showroom — work delivered through Tomorrow Ltd. No design or creative-direction credit.
Schwangau Schuh GmbH
Company context
Schwangau Schuh GmbH develops premium and luxury leather footwear through a portfolio of brands created for distinct audiences. The company combines its own manufacturing with selected European production, placing handmade craftsmanship, leather, heritage and established construction methods at the centre.
Scope of work
E-commerce management and development
B2B channel development
Expansion into new digital and commercial channels
Marketing campaign planning and execution
Brand presentation across websites and sales channels
Digital merchandising
Coordination across multiple brands and customer groups
Commercial and customer-facing materials
Role
The role covered e-commerce and B2B development, expansion into new sales channels, marketing campaigns and brand presentation across digital and commercial touchpoints.
Brand and commercial environment
Several brands, each addressing a distinct audience, sold through own retail, e-commerce and B2B channels. Work moved between the product culture — leather, lasts, construction — and the commercial systems that carry it: assortments, campaigns, channel presentation and customer-facing material.
Craft / Channel
CRAFT
The company's product culture: leather, construction and finished footwear across a portfolio of brands. Product design and manufacturing sit with the company, not with this role.
The commercial side of the same product: brand presentation, digital merchandising, e-commerce and B2B channels — the part of the work this role covered.
